Privacy Policy

Effective Date
June 1, 2024
Last Updated: November 1, 2025

1. Overview
Rugged Demand provides digital advertising technology and professional campaign management services, including optimization tools that analyze Google Ads campaign data, allocate budgets, and generate performance insights.

We operate both as a service provider to advertising clients and as a developer of proprietary optimization software. This Policy applies to all visitors of ruggeddemand.ai, registered users, and clients using our API-integrated systems.

2. Information We Collect
We collect only the data necessary to deliver, maintain, and improve our services. The information we collect falls into the following categories:

2.1. Information You Provide:
– Contact details such as your name, company, email address, and phone number when you inquire, subscribe, or contract with us.
– Account credentials and billing details when you register for paid services.
– Data you upload or share voluntarily (e.g., campaign details, reports, API keys, or performance metrics).

2.2. Automatically Collected Information:
– Website analytics data such as IP address, browser type, device identifiers, pages visited, and time spent.
– Log data and usage metrics from our platform and associated scripts.
– Cookies and similar technologies for user session management and performance tracking.

2.3. Advertising Data:
If you link your Google Ads account or grant OAuth permissions, we may access the following:
– Campaign, ad group, and keyword performance metrics.
– Budget, cost, and conversion data.
– Account and campaign identifiers (but never sensitive personal data such as credit card details or personally identifying ad content).

We access these data strictly within the permissions you authorize and in compliance with Google Ads API Terms of Service.

3. How We Use Your Information
We use collected data to:
– Provide, maintain, and improve our optimization and reporting tools.
– Monitor and enhance advertising campaign performance.
– Deliver client support and operational communications.
– Process payments and fulfill service contracts.
– Enforce security, fraud prevention, and legal compliance.
– Conduct anonymized statistical analysis to refine our models and algorithms.

We never sell, rent, or trade client or advertising data with any third parties.

4. Data Sharing and Third Parties
We may share limited information with trusted third parties only when necessary to:
– Host or store data securely (e.g., cloud service providers such as Google Cloud or AWS).
– Process payments (e.g., Stripe or other PCI-compliant gateways).
– Comply with lawful requests from regulators or legal authorities.

All third parties are bound by confidentiality and data protection obligations consistent with this Policy.

5. Data Retention and Security
We retain client and system data only as long as necessary to provide services or as required by law.
Security measures include:
– Encrypted transmission (HTTPS/TLS)
– Access controls and least-privilege user permissions
– Encrypted storage of credentials and API keys
– Regular audits, patching, and system monitoring

If a data breach is detected, affected users will be notified promptly in accordance with applicable law.

6. Your Rights and Choices
Depending on your location (including the EU and California), you may have the right to:
– Access, correct, or delete your personal data
– Withdraw consent for specific data uses
– Request a copy of your stored data
– Object to certain processing activities

To exercise these rights, contact us at privacy@ruggeddemand.ai.

7. Cookies and Tracking Technologies
We use cookies and analytics tools (such as Google Analytics) to improve user experience and measure traffic.
You can disable cookies via your browser settings, though some site features may not function properly.

8. Children’s Privacy
Our services are not directed to children under 16, and we do not knowingly collect data from minors. If we learn that a minor’s data has been collected, we will delete it promptly.

9. Acceptable Use Policy
You agree not to misuse Rugged Demand’s systems, APIs, or services. Prohibited activities include:
– Unauthorized access or data scraping.
– Reverse-engineering, modifying, or copying our software.
– Using the platform to create, transmit, or manage unlawful, harmful, or misleading ads.
– Attempting to interfere with system integrity, security, or availability.
– Sharing account credentials or unauthorized data with third parties.
– Using RuggedDemand.ai for high-risk or prohibited categories under Google Ads policies (e.g., counterfeit goods, illicit drugs, deceptive financial services).

Violations may result in immediate termination of access and potential legal action.

10. International Data Transfers
If you are located outside the United States, your information may be transferred to and processed in the U.S. or other countries with different data protection laws. We ensure such transfers comply with applicable legal safeguards.

11. Policy Updates
We may revise this Policy periodically. Updates will be posted on this page with a new “Last Updated” date. Significant changes will be communicated via email or platform notification.

12. Contact Information
If you have any questions, concerns, or requests regarding this Policy, please contact:

Rugged Demand LLC
Attn: Data Protection Officer
Email: privacy@ruggeddemand.ai
Website: https://ruggeddemand.ai