Our product · SaaS · adsoptia.com
A Google Ads optimizer we designed, built and run.
Adsoptia finds wasted Search spend and moves budget toward the hours and campaigns that convert, without raising total spend. It's our own product, and it runs under the accounts we manage.
- Type
- Software as a service
- Users
- Businesses and agencies on Google Ads
- Built
- Optimizer, forecasts, dashboard
- Status
- Live at adsoptia.com
Our own product.
Context
We manage Google Ads for service businesses. In account after account, budget was spread across hours and campaigns as if they all performed the same, and adjusting it by hand every week didn't scale.
So we built the tool we wanted, and then opened it to any business or agency.
What people needed
Advertisers want more conversions from the same budget, without handing control of their account to a black box.
Agencies need to do that across many accounts at once.
What we built
Adsoptia connects to Google Ads with approved API access, reads how each campaign performs by hour and day, and forecasts what moving budget would do before anything changes.
Changes are spend-neutral by default and every run can be reversed. Owners choose between applying runs automatically on a schedule or approving each one.
What it looks like
The connected journey
- Connect
Link a Google Ads account and get a free, read-only forecast.
- Review
See exactly which budgets would move, and the expected effect.
- Apply
Approve each run, or let it apply on a schedule.
- Measure
Track conversions against the same total spend.
What Rugged Demand did
- Product definition, design and the full build
- Google Ads API integration and the optimization logic
- Forecasting, reporting and the dashboard
Evidence
Delivered and live
- Live product at adsoptia.com
- Spend-neutral optimization with forecasts
- Auto-apply or approval workflow
- Plans from $49 a month with a 15-day free trial
Next on the list
- Server-side conversion tracking, so conversions survive ad blockers
Measured outcomes
Adsoptia's own figures are on adsoptia.com. We'll add client results here once we can publish them.