Attic, insulation and rodent control · San Francisco Bay Area
One home-services company. The whole demand engine.
An attic, insulation and rodent-control company running everything we build at once: the website, lead capture, AI imagery and ads, connected from the click to the lead.
- Business
- Attic, insulation and rodent control
- Region
- San Francisco Bay Area
- Built
- Website, lead forms, image library, ad tracking
- Status
- Live
Client name and identifying details changed for privacy.
Context
The company sells attic cleanup, insulation, rodent proofing and related services across the Bay Area, mostly to homeowners who find it through search.
It needed a site that loaded fast on a phone, showed the actual work for every service, and connected each inquiry to the search or ad that produced it.
What people needed
Homeowners with a rodent problem or a cold house want to see that the company does exactly this job, in their area, and to ask for a quote quickly.
The owners needed to know which ads and searches actually produced jobs, so they could spend accordingly.
What we built
We rebuilt the 27-page site as fast static pages with deeper service content, and put our lead platform behind every form, so each inquiry is saved with the page and campaign it came from before any email goes out.
Our image pipeline produced 257 realistic photos across 17 services, each with the service, location and keywords embedded in the file. Google Search and ChatGPT ads are tracked through to the lead, with conversion tracking on both platforms.
What it looks like
The connected journey
- Search or ask
A homeowner searches Google or asks ChatGPT about a rodent problem and sees an ad.
- Land
The ad opens the matching service page, with photos of that exact job.
- Inquire
The quote form asks the questions for that service.
- Attribute
The lead is saved with its campaign and click ID, and the ad platforms record the conversion.
What Rugged Demand did
- Full crawl and rebuild of the site, with old addresses redirected
- Lead forms on every page, on our lead platform
- 257 AI-generated service images with embedded metadata
- Conversion tracking for Google Ads and ChatGPT ads, plus analytics
Evidence
Delivered and live
- 27-page static site
- Lead platform forms on every page
- 257 images across 17 services
- Google Ads and OpenAI Ads conversion tracking
Measured outcomes
We haven't published results for this account yet.
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