Rugged Demand

Work

Real projects, our own products and studio concepts.

Client names and identifying details are changed for privacy. Studio concepts are fictional businesses we designed and built to show what's possible, and you can try them.

Case studies

Everything

A home-services company's homepageCase study

Home services · demand generation

Summit Attic Pros

Website, lead forms on every page, 257 AI-generated service images, and Google and ChatGPT ads tracked to the lead.

Read the case study: Summit Attic Pros
Adsoptia dashboardOur product

SaaS · Google Ads optimization

Adsoptia

Our Google Ads optimizer: finds wasted spend and moves budget toward what converts, without raising the total.

Read the case study: Adsoptia
A venture fund's homepage

Venture capital · corporate site

Northgate Ventures

A new site for a venture fund and accelerator: portfolio, exits, insights and events, on the same addresses as the old one.

A wine review membership site with a members-only searchRedesign preview

Wine reviews · paid membership

Cellar Notes

A redesign of a members-only review database with 1,074 articles since 2008: search by region, vintage and score, with membership tiers.

A meditation app's download site

Meditation app · app downloads

Ruach

An app-download site rebuilt for search: 83 free meditation pages with players, teacher pages and guides, and download links that keep referral codes.

A working kiosk demo for building a falafel pita

Restaurant concept · ordering kiosk

Pita Lab

A launch site for a self-service falafel shop, with a working kiosk demo: build a pita, set portions and order, with the price shown as you go.

An AI-generated photo of a technician sealing an atticOur product

AI · our platform

Image production pipeline

Reads a site's services, writes a brief per image, estimates the cost before each run and embeds service, location and keywords in every file.

A furniture configurator with a live preview and priceStudio concept

Retail · product configurator

Alder & Oak

Choose wood, length, base and finish; the preview, price and delivery date update as you go.

Try the live concept: Alder & Oak
A clinic site that recommends the right appointmentStudio concept

Healthcare · appointment matching

Kinetic Physio

Two questions match each patient to the right appointment, team and time before they ever call.

Try the live concept: Kinetic Physio
A play-space design studio's portfolio site

Design studio · portfolio

Playfield Studio

A portfolio-led site for a studio that designs, engineers and fabricates play spaces, with residential and six commercial sector pages.

A design-build remodeler's site

Remodeling · content migration

Keystone Design + Build

Services, project case studies with video, city pages and 172 guides migrated from WordPress, built around 3D-design-first positioning.

A utility-rebate landing page

Home services · paid search

Utility-rebate landing pages

Single-page ad destinations for two utility insulation-rebate programs, built to qualify homeowners in one step.

A Torah lesson library searched in HebrewCase study

Torah lessons · video platform

Mishpat

A searchable lesson library in English and Hebrew. The rabbi uploads from a phone; the platform drafts the details and publishes to YouTube.

Read the case study: Mishpat
A synagogue's homepage with today's zmanim

Synagogue · community site

Congregation Ohr Chaim

Today's zmanim, Shabbos times and davening schedules up front, with clear paths to visit, join and donate.

A community eruv site with the weekly eruv status

Community · status and fundraising

Riverside Community Eruv

The weekly eruv status front and center, a map, an explainer with FAQs, and a year-round fundraising page.

A page of a Hebrew–English edition with each Hebrew passage above its English translationOur project

Bilingual edition · AI translation

Chayei Adam, Hebrew–English

A clause-by-clause edition of a classic halachic work. AI-assisted translation, with every pass checked by script for omissions, citations and parentheticals.

Discuss your project

What should your digital presence make possible?

Tell us what your business does, what people need from you, and what your current experience is missing. We’ll help define what to build.

  • No phone number or budget needed to get started.
  • A reply by email from the person who would work on it.

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